Following the success of Cyberpet, the next logical step in the RSPCApet care awareness campaign was to allow people to access a similar message on their mobile phones.

Tangent One decided to move away from what is already on the market and develop five mini games based on classic arcade games, each aiming to convey one of five welfare entitlements in an interactive, playful and educational way: food and water; a good home; company; normal behaviour and health.

MobiDog will launch in October 2007.